MARTIN’S® Food Markets, (MARTIN’S) believes in protecting the confidentiality
of customer information in accordance with our customers' wishes and applicable
laws. Our reason for collecting customer information is to help us deliver
greater value and improve the shopping experience of our customers. The
MARTIN’S BonusCard is our primary means of collecting such information which
helps us to target benefits and services to our customers. This may include
advising our customers about products, services and other opportunities.
MARTIN’S values your business and the trust you place in us. To help you better
understand how customer information is used and protected at MARTIN’S, this
Privacy Policy outlines (a) a definition of customer information, (b)
methods and sources of collecting customer information, (c) categories
of institutions or parties to whom we may disclose customer information,
and (d) measures and efforts we take to safeguard customer information.
What is Customer Information?
Customer Information is information about you that is obtained by MARTIN’S
in connection with providing a product or service for personal, family
or household purposes. Some Customer Information is general and not specifically
about you. For example, we may collect and use aggregate sales information
or purchase data to determine purchasing trends. Because this aggregated
information cannot be linked to any individual, it is not protected by
this policy.
Customer Information also includes
Customer Identifiable Information. This is information that identifies
you. It includes your name, address, email address, and telephone number.
If you elect to have check cashing privileges at our stores, it may also
include your social security number, checking account number and/or driver's
license number.
This privacy policy does not include MARTIN’S pharmacy records. Pharmacy records
are kept separate from other Customer Information and maintained in accordance
with the privacy and other requirements of Federal and state law. Please
speak to your pharmacist for additional information.
How is Customer Information Identified and Collected?
To help better understand and serve the needs of our customers, we collect
Customer Information from various sources, including the following:
- Information we receive when
you use your MARTIN’S BonusCard.
- Information you give us
on application forms, customer surveys, store kiosks, sweepstakes and coupon rebate
entries, or when you visit our website or shop at our stores.
- Information you provide
to us over the phone or through the mail.
- Information we collect through
your browser when you visit our website and your browser interacts with
us;
- Information recorded as
a result of your interaction with any company in our corporate family
related by common ownership, such as Ahold USA, Inc. and its other supermarket
companies; and
- Information provided to
us by other companies.
How is Customer Identifiable
Information used?
MARTIN’S will not disclose to any company, person or agency Customer Identifiable
Information such as customer names, home or e-mail addresses, or phone
numbers, except as described below.
In order to provide you with products and services we believe may meet
your needs and interests, MARTIN’S may disclose Customer Identifiable Information
about you, your purchases and your experiences with MARTIN’S to other companies
in our corporate family, which in this Privacy Policy includes Ahold USA,
Inc. and its other operating companies related by common ownership. We
may also provide Customer Identifiable Information to marketing services
providers that perform services for us, such as sending a direct mail
offer from us to you. We require these companies to sign a confidentiality
agreement that prohibits them from using the information for their own
purpose and from disclosing the information to anyone else.
In addition, MARTIN’S may disclose Customer Identifiable Information as required
by law, as required to protect the rights or safety of MARTIN’S or our customers,
or in response to a specific law enforcement request.
MARTIN’S may transfer Customer Identifiable Information in connection with
the sale of its business operations to a buyer who agrees to be bound
by this Privacy Policy.
How can I prevent my Customer Identifiable Information from being disclosed?
You have the right at any time to direct us not to disclose Customer Identifiable
Information about you, or to change your preference in this regard, or
to change Customer Identifiable Information that you have provided to
us, by contacting
us at our website, or by calling MARTIN’S Consumer Relations,
toll-free at 1-888-5 MARTINS (1-888-562-7846). If you direct us not to disclose such information
about you, you will not be eligible for any card-based promotions that
require individual data, such as continuity programs which require Customer
Identifiable Information, sweepstakes, etc, but you will still be entitled
to receive other benefits from the use of your MARTIN’S BonusCard.
What measures have been designed to safeguard Customer Identifiable
Information?
Protecting Customer Identifiable Information is an important priority
for MARTIN’S. Our internal employee Code of Ethics and this Privacy Policy
emphasize this priority. MARTIN’S employees who violate our policies and procedures
are subject to disciplinary action. Marketing services providers that
receive Customer Identifiable Information are required to preserve the
confidentiality of that information under the terms of our legal contracts
with them. MARTIN’S also maintains physical, electronic and procedural safeguards
in accordance with industry standards that are designed to keep unauthorized
persons from accessing Customer Identifiable Information stored on our
systems.
What happens when I visit MARTIN’S website?
When you connect to a MARTIN’S website our computers do not collect Customer
Identifiable Information about you unless you submit that information
to us through our website during your visit. We track usage of our website
and record the preferences of visitors to our website, but we do not record
any Customer Identifiable Information about you through these processes.
The MARTIN’S website provides links to advertisers and other providers of
products and services that may be of interest to you. If you choose to
visit us via the Internet or interact with the businesses linked to our
website, MARTIN’S is not responsible for that transmission or for the use
of information by the linked entities.
Will the Privacy Policy change?
MARTIN’S may modify this Privacy
Policy from time to time.
If you have any questions regarding this Privacy Policy or wish to change
your personal Customer Information preferences, please contact MARTIN’S Consumer
Relations, toll-free at 1-888-5 MARTINS (1-888-562-7846),or contact
us through our website.
This Privacy Policy was last revised on March 7, 2008 |